House DressingHouse DressingRoof Rejuvenation
Contractor pricing

Add a $3,000 to $6,000 roof treatment to the jobs you already do.

Plant-based shingle oil, sold to contractors only. No franchise fee. No territory buy-in. Ships free, direct from the manufacturer.

Pick your size

Order what fits your crew.

Trial gallon

$360

Covers about 1,200 sq ft. Treat a section or a small roof and see it for yourself.

Order a gallon
Most popular

5 gallon pail

$1,700

Covers about 6,000 sq ft, two to three average roofs.

Order a pail

Dealer Launch Kit

$2,999

One pail plus everything listed below. For a contractor adding the service line properly.

Order the kit

55 gallon drum

$12,100

For crews doing two or more roofs a week.

Order a drum

Free shipping in the US and Canada. Ships direct from the manufacturer after payment. Contractor pricing, not for homeowners.

Dealer Launch Kit

What is in the Launch Kit.

Everything a contractor needs to add roof rejuvenation as a real service line, in one order.

Order the Launch Kit, $2,999
  • One 5 gallon pail.
  • A dealer landing page on house-dressing.com with your name, phone, service area and a quote form.
  • Print-ready door hanger, postcard, flyer and yard sign files with your details.
  • The Roof Care Program agreement template. Have it reviewed for your state before you use it.
  • A seat on the Osprey CRM with the quote form wired in.
  • Thirty days of lead handling. Every quote request answered within minutes and booked to your calendar, with you CC’d.
The math

The math on one roof.

$715

Product, about 2.1 gallons of concentrate at pail pricing

2

People on the crew

3 hrs

About three hours on the roof

1

Pump sprayer

Most dealers charge the homeowner $3,000 to $6,000. Your price is your call.

Based on an average roof. Roof size, pitch and condition change the product and the time.

Application

How it goes on.

  1. 01

    Clean, dry roof

    Start with a clean roof that is fully dry.

  2. 02

    Dilute

    Mix one part concentrate with five parts water. Never spray the concentrate straight.

  3. 03

    Spray

    Put it on with a pump sprayer.

  4. 04

    Coverage

    One gallon of concentrate covers about 1,200 sq ft.

Application conditions are on the technical data sheet. Read it before your first job.

Who makes it

Powered by SoyLei.

Patented plant-based technology from Iowa State University, built on APEX 1132 and manufactured by SoyLei in Ames, Iowa.

U.S. Patents US-10570286-B2, US-10604655-B2, US-10961395-B2, US-11773265-B2 and US-12297150-B2. Other issued or pending patents apply.

The ad

See it in 20 seconds.

Turn the sound on. The voiceover carries it.

House Dressing: your roof isn't dead
FAQ

Before you order.

  • Does it come with a warranty?

    The treatment on its own comes without a warranty. Dealers who run the 10-Year Roof Care Program can offer its limited warranty; it is never priced separately.

  • How many years does it add to a roof?

    No field study has established how many years it adds to any individual roof, and we do not claim one.

  • What does shipping cost?

    Nothing. Shipping is free in the US and Canada, direct from the manufacturer.

  • Is there a minimum order?

    No. There is no minimum order.

  • Do I have to buy a territory?

    No. There is no territory and no franchise fee.

Start with one gallon.

Treat a section or a small roof and see it for yourself.

Questions? Email dealers@house-dressing.com