Before you replace it,
rejuvenate it.
A plant-derived oil that restores asphalt shingle flexibility, locks granules in place, and gives aging roofs a second life, for a fraction of replacement cost.
Or skip ahead. Drop your email.
Bold enough to remember. Disciplined enough to trust.
The campaign layer goes on trucks, yard signs, stickers, and social ads. Homeowners see it once and remember it. The trust layer (cards, forms, quotes) stays clean. That's the brand system every dealer gets to use.
One pail. One roof.
One visit.
House Dressing ships in 5-gallon industrial pails to your shop. A single bucket covers an average-sized residential roof in one mist-application pass. No measuring cups, no mix-on-site, no second trip.
- Plant-derived rejuvenation oil
- Biodegradable, pet + plant safe
- No coating, no film, no flake
- Stable shelf life, dealer-stockable
Three reasons people come here.
Find the one that sounds like you.
Add a $4–$6k upsell to every job you bid.
You quote a $25k replacement. The homeowner stalls. House Dressing is the offer that lets you save the deal and keep the truck running. We sell you the oil, you keep the margin.
See the dealer program →Want to start a roof rejuvenation business?
Buy our product and Osprey sets you up turnkey: branding, website, ads, CRM, the whole stack. From zero to spraying your first roof in 30 days.
Start a business with us →Ask your roofer for House Dressing by name.
Your roof has 5–15 years of life left in it. Replacement costs $20–40k. A House Dressing treatment costs a tenth of that and adds years back. Ask for it.
How to qualify →Asphalt shingles dry out before they fail.
- 1UV bakes the oils out of the asphalt within 8–12 years.
- 2Once the oil is gone, shingles lose flexibility, curl, and shed granules.
- 3Most roofs are replaced when they have years of structural life left.
- 4Replacement: $20–40k + a dumpster of waste in the landfill.
Put the oil back.
House Dressing is a plant-derived rejuvenation oil that soaks into asphalt shingles and helps restore the flexibility they lost to UV. We mist it on. The roof drinks it in. Granules stay locked. The clock resets.
Four steps. One visit.
Dealer-applied. Mist-on. The roof does the rest.
Inspect
Dealer checks shingle age, brittleness, granule loss, and whether the roof qualifies.
Treat
House Dressing is mist-applied across the entire roof surface in a single visit.
Absorb
The plant-derived oil penetrates the asphalt matrix and rebuilds flexibility from inside.
Protect
Granules lock back in. The roof keeps shedding water like it did when it was new.
Mist on. Roof drinks. Crew off.
Real spray, real dealer crew. This is what your customers will see.
2-4hrs
Per roof
1crew
One day on site
0
Tear-off, no dumpster
Sell the product. Keep the margin.
No franchise fee. No royalty. You buy House Dressing oil at dealer pricing, charge what your market will pay, keep the spread. We give you the brand, the marketing pack, and the homeowner-facing assets.
- No franchise or licensing fees
- Dealer-direct oil pricing by the gallon
- Co-branded estimate templates + ad creative
- Optional Osprey marketing services on top
REAL TALK
“If you’re already on the roof, this is the easiest second product you’ll ever add.”
What dealers tell us after their first month.
UPSELL MATH
$25k
Replacement quote
$3–6k
Treatment quote
~60%
Dealer margin
No business yet? We’ll build you one.
House Dressing + Osprey is the only roof rejuvenation play where the manufacturer can also build your business. Branding, website, ads, CRM, lead routing, all done by the agency behind 80+ contractor clients.
Talk to us about starting →THE STARTER PACK
- 01Brand identity + truck wrap design
- 02Local SEO website + Google Business Profile
- 03Meta + Google Ads campaigns ready to run
- 04CRM with lead scoring + autoresponders
- 05First 30 days of done-for-you marketing
You have options. Here’s why dealers pick us.
Questions you’re about to ask.
- Neither. House Dressing is a thin penetrating oil. It soaks into the asphalt matrix instead of forming a film on top. No coating shine, no flaking, no peeling.
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