The upsell you can actually sell.
If you're already on the roof, House Dressing is the second product. We give you the brand, the marketing, and the oil. You keep the margin.
Four things every dealer asks about. Here they are.
No franchise fee. No royalty.
You buy oil at dealer pricing. You charge what your local market will pay. The spread is yours. No monthly minimums, no territory tax.
You already have the customer.
Every replacement quote you write that the homeowner stalls on is a House Dressing job in disguise. You save the deal, save the relationship, and stay on the roof for the next 5 to 10 years of upkeep work.
Marketing pack you can actually use.
Co-branded estimate templates, ad creative, yard signs, door hangers, before/after social tiles, a homeowner explainer PDF. Drop your logo in, run it. No "logo on a USB" energy.
Single-visit application.
Mist applied across the full roof in 2 to 4 hours. One crew, one day, paid the same day. No second trip, no callbacks, no warranty drama.
We sell to people already on the roof.
If you've quoted a homeowner anything in the last 12 months, you have the relationships House Dressing turns into recurring revenue.
- Roofing contractor (residential asphalt)
- Soft-wash / pressure-wash company
- Gutter cleaning + maintenance
- Exterior cleaning, holiday lighting
- Landscape company with a home-services arm
- Property management or HOA service provider
DEALER MATH
$25k
Avg replacement quote
$3-6k
House Dressing treatment
~40%
Dealer cost (oil + crew)
~60%
Your margin
Specific numbers vary by market, roof size, and crew structure. We'll walk you through your local economics on the call.
FROM THE FIELD
"Easiest second product I've ever added. One crew, one day, paid same day."
What dealers tell us inside the first 60 days.
Apply, qualify, ship.
- 01
Apply
You drop your email. We send the dealer pack. 10 minute call to talk service area, current business, fit.
- 02
Qualify
Confirm territory, crew size, and order volume. Sign a simple one-page dealer agreement.
- 03
Ship
First order ships in 7 to 14 days. Brand assets and quote templates land in your inbox the same day.
- 04
Spray
First treatment goes out within a month of order. We back you with marketing playbooks and field troubleshooting.
Send the dealer pack.
Email only. We'll send pricing, territory, and the full pack within 24 hours.