Buying a Roof Maxx dealership for sale: what transfers and what you are really paying for

Yes, Roof Maxx dealerships come up for sale, and some of the listings are surprisingly detailed. What you'd be buying is the seller's customers, equipment and reputation, plus a seat in a network the seller doesn't own. The name, the territory and the corporate leads belong to Roof Maxx, and Roof Maxx decides whether you get them. Both listings we read say so in writing.

That isn't a knock on the sellers or on Roof Maxx. It's how a dealership works. But if you're about to pay six figures for one, you should know which part of the price the seller can actually hand you.

Two real listings, and the one condition they share

Here's what two of them say, in the sellers' own words.

A Norwalk, Connecticut dealership is listed on BusinessesForSale.com by Perry Street Partners. Asking price $249,000. Seller-reported revenue of $483,812 and cash flow of $136,920. The listing calls it a "Turnkey Roof Maxx dealer covering three exclusive territories in Fairfield County, Connecticut."

A Roof Maxx dealership in the Ogden, Utah area was posted on BiznisResource.com in May 2025 with a stated business value of $175K. That listing says it has served 288 customers and reports a three-year average of about $185K in revenue and about $50K in owner benefit.

Treat those as what they are. They're the sellers' own figures, Norwalk's detailed financials sit behind an NDA, and either listing may have sold or changed since we read it. The numbers aren't the interesting part anyway. This is:

• Norwalk: "Buyer must be approved by Roof Maxx and complete their ~6-week dealer certification."
• Ogden: "Roof Maxx corporate approval required."

You can agree a price with the seller, line up the financing and shake hands, and you still don't own a Roof Maxx dealership until Roof Maxx says yes.

What's the seller's to sell, and what belongs to Roof Maxx

Split everything in a listing into two piles before you put a number on it.

The seller's pile. Customer and treatment records. Equipment: the Ogden listing itemizes a trailer at about $10K, a sprayer at about $3,500 and about $15K of spray product, with the truck negotiable. The crew, if they stay. And the reviews, as long as the accounts they sit on are really in the seller's name. Norwalk reports a "5.0-star Google rating across 52 reviews." Ogden reports 11.

Roof Maxx's pile. Start with the name. Dealer pages on roofmaxx.com carry titles like "Roof Maxx of Norwalk, CT". Roof Maxx's own dealer FAQ says a new dealer receives "your own Roof Maxx location page, located on the Roof Maxx website." The Ogden listing says its Facebook page is "managed by Roof Maxx corporation." The territory comes from the dealer agreement. In the dealer site's words: "We'll both sign the Roof Maxx Dealer agreement and lock in your exclusive territory." And the Norwalk listing says Roof Maxx "operates a call center that sends inbound leads directly to dealers by ZIP code."

Mike Feazel, Roof Maxx's CEO, puts it plainly on the dealer site: "Brand is everything! People buy from companies they know, like and trust." He's right, and that's exactly why it matters who owns the brand you're paying for. A good chunk of the goodwill in an asking price sits on property the seller doesn't own and can't hand over without Roof Maxx's yes.

None of that makes a resale a bad buy. It makes it a deal with two parties on the other side of the table, even though only one of them is in the listing.

The approval comes with commitments

The listings tell you some of what you'd be signing up for. Ogden lists "Must purchase 2 totes of concentrated product annually: $20K per tote", a "Technology fee: $200 / mo" and a dedicated truck or trailer for the product. It also says there are no monthly royalty fees, which matches what Roof Maxx says about itself.

Roof Maxx is clear about volume. New dealers "commit to selling two 'totes' (or 540 gallons) of Roof Maxx in their first year," which Roof Maxx says works out to about 40 to 45 average size homes. And once you're a dealer, "you'll have sales/volume requirements that will involve purchasing additional amounts of the product over time." That's from Roof Maxx's dealer FAQ on volume requirements, and it's worth reading before you talk to any seller.

What the FAQ doesn't cover is resale. We went through all 21 questions on it, and none is about selling, transferring or buying an existing dealership. So these answers have to come from Roof Maxx, not the broker:

• Does the first-year volume commitment restart for a new owner, or carry over?
• Does the territory transfer as drawn, or get redrawn? Roof Maxx defines a territory as "any contiguous area with a population of around 100,000."
• Will Roof Maxx confirm in writing the Norwalk listing's line that "Territory rights renew automatically each year with no expiration"? That's the seller's description. You want it from the company that grants the territory.

The warranty tail on roofs the seller already treated

Here's the line item nobody puts in the asking price. Roof Maxx's published flexibility warranty says that if treated shingles lose their flexibility, "your Certified Roof Maxx Dealer will retreat the affected area(s) on a prorated basis."

After a sale, the certified dealer for those roofs could be you. Neither listing says who handles claims on the seller's past jobs. So the customer list is two things at once. It's repeat work and referrals. It's also a list of possible callbacks you'd be doing with your own product and your own labor.

Ask how many treated roofs are still inside the warranty period, who does those retreatments and who pays for the product. Then make sure the answer shows up in the price.

One more. The Ogden listing names "Repairs" as a revenue stream. If you're paying for repair revenue, check that your own license and insurance cover that work where you are. We went through what the licensing boards have actually said in do you need a license to start a roof rejuvenation business.

What to get in writing before you put down a deposit

A broker's summary isn't a contract. Before money moves, get these:

1. Roof Maxx's approval terms and the transfer clause. Get them from Roof Maxx directly, including the assignment or transfer clause of the dealer agreement. If you can't get it, you can't price the deal.
2. Every account that transfers at closing, and who holds admin access. The Google Business Profile, the website domain, the phone number, the social pages, the email list. If a page is "managed by Roof Maxx corporation", it isn't the seller's to give you.
3. Revenue split by source. Corporate leads, the seller's own marketing, referrals. Treatment versus repair. Revenue that came from the corporate call center only stays if the lead flow does.
4. The warranty count from the section above.
5. The product on hand. Count it, and ask when it was bought.

Still unsure whether a deal like this comes with a Franchise Disclosure Document? We covered that question, and what a new Roof Maxx dealership costs, in how much does a Roof Maxx dealership cost.

Buy the dealership, or build your own

Be fair to the resale first. For some buyers an established dealership is the right deal. Real customers, real reviews, a name homeowners may already know and leads that arrive from corporate. If that's worth the asking price to you, buy it, with the answers above in writing.

The other road is to build a company under your own name. Our start a business page opens with "No business yet? We'll build you one." That means branding, website, ads, CRM and the first month managed, with no franchise fee and no territory buy-in. For the two models side by side, see our Roof Maxx alternative page.

The honest trade-off is that you start at zero. No customers, no reviews, no revenue on day one. You're building demand in your market, not inheriting somebody else's. For some owners that's the wrong deal, and they should go buy the dealership.

One habit carries over whichever road you take. Ask any supplier, us included, who holds the domain, the Google Business Profile and the ad accounts, and get the answer in writing. If you ever sell what you build, that answer is most of what you'll be selling. If building sounds like your road, the starter pack is laid out on one page, and that's where you book the call.